Barclays - The self-skipping ad
Agency: The Martin Agency | CD: Dan Fisher | Director: Bob Partington | Role: Senior Creative / AD
Barclays Bank is about as coporate and dry as get, but to their credit they do have an over the top customer service. We extended this customer-first focus to YouTube by creating a Rube Goldberg type machine that skips barclays own pre-roll ad so people don't have to lift a finger. That's what I call great service.
The selfmade master of building rube goldberg machines, and the brain behind OK Go’s “The Writing’s on the Wall” Bob Partington help create this one as well. Here's how we made it and how it was possible to create it as a one take even though it draged out all night.
It ended up in the weekly top 5 on Adage and became editors pick and some other media found it interesting enough to write about it as well.
