Netflix - Black Mirror Agency: The Martin Agency    |    CD: Dan Fisher   |    Role: Senior Creative / AD With Netflix's Black Mirror to showcase near future scenarios where technology has begun to be indispensable or harm society. One thing is for sure we can't tell what's true or not anymore. We ran this as a fake scare campaing with creepy headlines blurring the line between reality and fiction to tease for the up and coming Black Mirror season. To make it even more tangable, branded webcam covers was handed out to frighten people by give them a feeling of being watched.