Sirena - Nothing Compares Agency: Hero    |    CD: Andrew Woodhead    |   Director: Selina Miles   |    Role: Senior Creative Ask anyone who has opened an iconic yellow tin of Sirena and they will tell you that nothing else comes close to the freshness and quality of the product. It’s something that instantly elevates your day, even while on your lunch break. This sentiment was captured beautifully by director Selina Miles on location in the Mediterranean.