Smart Energy GB - Smart Meter Bingo
Agency: AMV BBDO | CD: Graham Jenks | Director: Richard Hunter | Role: Senior Creative / AD
A smartmeter is a little portable screen where you get live number of your energy usage shown in pence. The government want to get this little device into all households by 2021. To get young people to pick one up we created a live bingo game. Anyone could play it, but only smartmeter owners was rewarded with massive prizes such like "a year supply of cheese". Non smartmeter owners would get "a year use of fishingline" which meant a booking explotion of smartmeters.
1. A live-streamed weekly bingo show, in which Ainsley conducts energy consuming activities. 2. The cost of each activity is shown in pence on a smartmeter. 3. That number is the next bingo number. 4. Anyone can play but smartmeter owners will win the bigger prizes.
With 6 episode released over 6 weeks the millennials was exposed to 24 min of smartmeter advertising which gave them plenty of time to order one themself.
