Toyota - Diamond Collection Agency: Hero    |    CD: Andrew Woodhead    |   Director: Michael Hili   |    Role: Senior Creative A car inspired by a diamond, became one. With a design inspired by the angular lines of a diamond, Toyota’s all-new C-HR lives on the edge of what’s expected. After melting down a C-HR we extract the pure carbon, the raw ingredients that forms diamond, the carbon was subjected to thousands of years of heat and pressure in a matter of moments. Forging a plentiful element into it’s very own unique lab diamond. Working with world class designer Milly Savage the diamonds were made into a unique collection and sold onto the public.